Healthcare storytelling campaign shares breakthrough research

Strategic stories and visuals highlighted people, discoveries, and impact at UHN’s KITE Research Institute

This Is KITE is a dynamic storytelling series that was created to mark the fifth anniversary of the University Health Network’s KITE Research Institute. The campaign highlighted groundbreaking projects across KITE’s three pillars of research: Prevention, Restoration of Function and Independent Living & Community Integration.

The goal? To connect with audiences and showcase the people, discoveries, and transformative research that define KITE.

We partnered with trusted content creators, ALLCAPS Content and Storymasters Communications, to bring KITE's stories to life through strategic storytelling that included compelling feature stories, engaging videos, and high-quality photographs.

This initiative reflects KITE’s evolution and supports the restructuring of its research programs to align with the clinical services offered at the Toronto Rehabilitation Institute. These changes have already sparked new academic collaborations and industry partnerships, driving innovation forward.