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Rate My Treads brochure

Rate My Treads

Rate My Treads is a one-of-a-kind service offered by the KITE Research Institute that evaluates how popular footwear brands perform in winter conditions. The studio illustrated the methodology behind this unique program through the use of exquisite photography and informative graphic design. Assets from this project were utilized in a national marketing campaign by Canadian Tire.


  • Headshots & portraiture
  • Marketing photography
  • Editorial photography
  • Product photography
  • Event coverage
Snowflake Rating System features
Two hands holding an open brochure
Promotional image for Rate My Treads